3 Google AdWords Strategies You Should Try

To continually improve your Google AdWords return, it’s essential to continually evolve with the innovations that Google provides marketers. Unfortunately, there isn’t a one-size-fits-all for a successful Google AdWords campaign. However, there are many features to try out that can help you strengthen your campaigns, leading to stronger returns. Here are a few Google AdWords strategies to try out to improve your Google AdWords campaigns.

1) Target your audience.

Target your key audience by phone number and mailing address. Instead of creating a standard message that would work across a broad territory, why not specifically create targeted messages for your specific audience? Targeted audience ads can be created within search text ads, shopping ads, display ads, YouTube ads, and Gmail campaigns.

Previously, targeting was limited to email addresses. Now, with the ability to target phone numbers and mailing addresses, you’re able to boost your customer match rate. In return, your advertising becomes more cost effective and provides you better value through this Google AdWords strategy.

2) Create more ads.

Create multiple ads for a single product or service. What’s the purpose of creating more than one ad? By switching up the appearance of your ad, keywords, landing pages, and/or messaging, you’re able to test what works…and what doesn’t. Depending on how often your ads are seen, your testing might require a few days or even a few months of monitoring. Keep in mind: the more time you allow for customers to interact, the more data you’ll be able to compare for future ad creation.

Variations of ads could also mean that you segment your audience into different stages of the buying process. Those stages dictate the ad that is delivered to help encourage the potential customer to take the next step. Understanding the buying process, your customer, and how you alert your audience of the next steps will all help in moving your customer forward in the buying process.

Ad variations should also be focused on specific products or services that customers have shown interest in previously. As an example, if you own a car dealership and the customer views SUVs only, avoid serving ads for cars and trucks. Instead, provide ads displaying different variations of SUVs, testimonials of the most desirable SUVs, and a clear call to action.

3) Use ad extensions.

Google AdWords ad extensions is one way to take your current ad campaigns one step further. Ad extensions allow you to provide your potential customers with additional information. A few of the current ad extension formats include: call buttons, location information, links to specific website pages, additional text, promotions, and messages. Have you tried including promotion ad extensions and message ad extensions in your current campaigns? Fully “building out” your ad provides customers further confidence in the credibility in your ad, maximizing the performance of your standard ads.

Google AdWords promotion ad extensions allow you to add special sales and offers directly to your ads. Promotion ad extensions allow your offers stand out from the rest of the ad so that future customers can see the available deals going on currently. Promotion ad extensions are impactful for potential customers who are deal-driven buyers. By adding promotions to your ad, it can incentivize the customer to move closer to your desired outcome.

Google AdWords message ad extensions allow customers to send text messages with a single tap directly to your business. Message ad extensions help assist your customers with questions they may have in real time. Additionally, you could also make it as simple as one tap for customers to book and appointment, get a quote, or request a service. Message ad extensions can give your business the customer service needed to obtain the desired outcome. With this feature, you’ll need to dedicate the appropriate staffing and time to get the most out of message ad extensions.

Message Ad Extension