Creating Facebook Video Ads: Pizzazz Group Columbus, OH

Are Facebook video ads a good option for my business?

The answer is yes. Online users now watch 100 million hours of videos on Facebook daily. Around 51% of marketing professionals worldwide name video as the type of content with the strongest ROI. If you’re looking to reach a targeted audience that has a higher chance of converting, then adding video is a great option for your business.

While the facts show that including videos in your marketing strategy is strongly encouraged, it’s important to create videos that leave a lasting impression. The last thing you want to do is waste time and resources on videos that don’t drive views or interaction with your ad. We’ve compiled a list of tips on how you can take your Facebook video ads to the next level.

Are Facebook video ads a good option for my business?

1) Make it professional.

When making a Facebook video ad, make it professional. Here are a few video-making recommendations.

Shoot a steady video with a tripod
Capture good audio
Position the lighting for a crisp look
Avoid zooms and pans
Practice before shooting the final video

Determine if you have the resources to make a professional video in-house. If you do decide to create videos, you’ll want to invest in the necessary equipment, resources and software. If video-making resources are limited, then working with an agency that has experience with shooting videos is the perfect route. There’s no shame in leaving it to the professionals.

2) Establish a connection.

Facebook video ad viewers won’t wait until the end of the video to understand why you created the video ad in the first place. Facebook’s Marketing Science team found that viewers who watch under three seconds of a video capture 47% of the video ad campaign’s value. Viewers who watch for fewer than 10 seconds can deliver up to 74% of the video’s value. What does this mean for your video ad? It’s important to catch your audience’s attention quickly. Articulate the point of the video early on to establish a connection right from the beginning.

3) Design your video as if your audience has no audio.

Some viewers of your Facebook video ad might be watching your video in a public place – at a restaurant, at work, in a class, etc. Chances are they’re avoiding making a distraction by watching your video without sound. Make sure your video still makes sense even without the audio. If your video doesn’t make sense without sound, add captions. Captioned video ads can increase your video ad’s watch time by 25%. Also, make your video engaging without the sound using photos or scenes throughout.

Aside from the content and visual components of your video, there’s also the technical side. We’ve provided a list of video recommendations below to help ease the video upload process.

Video Recommendations

Recommended length: up to 15 seconds
Sound: enable with captions included
Recommended format: .mp4, .mov or .gif
Resolution: 600px minimum width
File size: up to 4 GB max

For more information on Social Media Marketing for your business, contact Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681.