If one of your marketing goals is to capture new leads, then you might try incorporating a Facebook lead ad campaign into your marketing strategy. Thanks to Facebook, this process is straightforward making it easy for ad viewers and advertisers. The entire process is done right from Facebook, so the ad viewer never has to leave Facebook to submit information. Facebook lead ads are also customizable, allowing you to collect specific information and customize questions.
Facebook also auto-generates fields with previously collected data to make the process easier and less time-consuming. As an advertiser, receiving the leads is just as straightforward. You can view your forms directly from Facebook’s “Forms Library.” Just creating a Facebook lead ad campaign doesn’t guarantee results. However, there are a few methods to incorporate to ensure your campaign is successful. Here are the top 3 tips on how to increase lead submissions through a Facebook lead ad campaign.
If one of your marketing goals is to capture new leads, then you might try incorporating a Facebook lead ad campaign into your marketing strategy. Thanks to Facebook, this process is straightforward making it easy for ad viewers and advertisers. The entire process is done right from Facebook, so the ad viewer never has to leave Facebook to submit information. Facebook lead ads are also customizable, allowing you to collect specific information and customize questions.
Facebook also auto-generates fields with previously collected data to make the process easier and less time-consuming. As an advertiser, receiving the leads is just as straightforward. You can view your forms directly from Facebook’s “Forms Library.”
Just creating a Facebook lead ad campaign doesn’t guarantee results. However, there are a few methods to incorporate to ensure your campaign is successful. Here are the top 3 tips on how to increase lead submissions through a Facebook lead ad campaign.
One key to a successful campaign is to limit the amount of information you require. The less information you require the ad viewer to complete, the more likely the ad viewer will complete the form. Facebook also auto-generates fields with previously collected data to make the process easier and less time-consuming. As an advertiser, receiving the leads is just as straightforward. You can view your forms directly from Facebook’s “Forms Library.” Just creating a Facebook lead ad campaign doesn’t guarantee results. However, there are a few methods to incorporate to ensure your campaign is successful. Here are the top 3 tips on how to increase lead submissions through a Facebook lead ad campaign.
1) Offer an incentive.
Leads may choose not to fill out the form for a couple of reasons. This might be the first time they’re being introduced to your business and may want to know more, or they might just not feel comfortable in providing their information. One way to overcome this is by offering an incentive. By offering an incentive, the lead feels like they’re getting something in return.
Not only is providing an incentive an effective method for increasing form submission, but it also preps your new lead for your follow-up. Continue to provide information to the new lead to further educate them on your product/service offerings. Then when you go to follow-up, you’ve instantly creating your first talking points. Unsure of what to give leads? Try providing free product demos, test-drives, limited time offers, ability to request price estimates, newsletters, promotional items and more.
2) Target, target, target.
The amount of leads you receive relies heavily on your targeting strategy. When developing a Facebook lead ad campaign, create several different ads and targeting approaches. By testing different ads, you’ll gain a better understanding of which ad(s) and targeting criteria will prove to be most effective. Facebook already has all the data to allow you to market to your buyer look-a-like. If you know your buyer personas, Facebook will help connect you with your future customers.
3) Set the hook.
The more engaging your ad, the more likely people will complete the lead form. You want your Facebook lead ad campaign to feel less like a sales form, and more like you’re simply providing information on a product/service that your audience desires. Communicate why they need your product/service and how it benefits them. It’s all about the customer and what you can provide that makes something easier or more valuable. Once you receive a lead, be sure to respond quickly.
For more information on Social Media Marketing for your business, contact Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681.
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