As your business product and service offerings change, it’s best practice to regularly consider a website redesign. As your business grows, your website should too! If you haven’t recently done a website redesign, it might be a good time for a refreshed website design or maybe even a website re-do. Review the below 6 signs to help determine if it’s that time to think about a website redesign.
#1. You’re Not Bragging About Your Website
Does your website have an outdated look and not clearly communicate your message? Are you able to direct people to your website with confidence that potential customers will understand your business? If you aren’t confident that your website is driving traffic, it is time for a website redesign. You want a website that you can’t wait to show your customers and co-workers as your website is a reflection of your company. The customers buying process typically starts thru a website search and a connection to you, so make sure that they can get a feel of your current company through jumping on your website. Your website should fit your brand and be engaging.
#2. You Have Poor Google Search Results
Your website is only serving its purpose if people can find it. We like to say it’s like having a Lamborghini but it sits in the garage all year…what good is the Lamborghini? The same goes with your website. You want to appear in page 1 of Google search results, so your website can work for you and connect you with buyers. If you have a website, it’s important that it ranks in the Google search. With Google’s 2 trillion searches a year, business is won and lost online and a good outlet to be introduced to your products and company.
Google works tirelessly on improving its customer search experience as Google’s algorithm changes 500-600 times a year. That is approximately 2 changes a day. If you haven’t kept up with these updates then you probably are struggling on ranking. Google changes its algorithm so frequently as this algorithm dictates which websites appear on the Google search front page so this is why your website should be up to date and best practices from Google’s perspective.
A few recent Google changes:
- Mobile Friendly Update
- Possum Update
- Penguin Update
- Google AdWords Placement Update
- Image Search Update
- Search Inside Google’s Algorithm
#3. Your Competition’s Website Is Better
We like to say, “if you as a customer only looked at three competitor websites and you don’t have the best website, do you think it could effect some people not choosing to call you?” If you say “YES”, don’t let potential customers slip thru the cracks because of an outdated website.
#4. You Aren’t Getting Great Website Traffic
Implement Google Analytics to see your customers’ digital footprint across your website and how it can be changed to increase conversions. Implementing and understanding Google Analytics will help you make adjustments to your website as you are able to understand your website visitors and journey through your website. In Google Analytics, you will be able to understand if customers are taking the correct steps and finding your website helpful and in turn accomplishing your website conversion goals. Creative, content, and call to actions should work together to move your customer closer to that purchase, form being filled out, or phone call.
#5. You Have Outdated Content
Put together a website that people can trust. When looking at content talk with potential and current customers along with your team to understand what their desires are so content is meaningful and unique. Your website should be able to “talk” for you and provide the correct information. Is your content up to date, valuable, clear, and states the correct contact information so the user knows the next step? More on a creative side…are your videos up to date? Is your font still “cool” and not difficult to read? Content is king, so make sure you’re able to check this box.
#6. Your Website Takes Too Long To Load
Users want their information now, and don’t want to wait for the information to load. Most developers would say that if it takes over 5 seconds to load it might be a good idea to look at ways to increase page speed. Many times users just get frustrated and move to a different website. You don’t want to miss out on this valuable opportunity.
Contact Pizzazz Group today at customer@pizzazzgroup.com or by calling (614) 350-1681 to discuss our website design and development services!