If you are a business owner you need to have a smart digital marketing plan! You want to keep your customers informed and excited about your products/services and most of our clients want to bring in MORE customers. We are often asked, “How can I get more customers to my website?” or “How can I get expand my customer base or get the word out about our special promotions?” Although every business is unique, there are basic common tips that hold true for all digital marketing plans.
#1. Analyze & Determine Your Goals
Think about your goals for your business. Are they what they always have been since you started your business? Maybe you need to modify your current goals or maybe you just need to start over and create new goals. Whatever you decide, stick with it and don’t waver! Let it drive your marketing strategies.
Now that you have identified your goals, you can start to develop your digital marketing plan.
#2. Identify Your Audience
#3. Look At Your Competition
In order to beat your competition you need to study them! Look at their website, their social media presence, their digital advertising, and see how you stack up. Determine how you can differentiate yourself from your competition and keep your customers coming back to you.
#4. Set A Budget
#5. Diversify Your Digital Marketing Efforts
#6. Be Consistent & Clear
All digital strategies, whether it be your website, your social media pictures and posts, your email campaigns, etc should have a consistent look, tone, and message. Make sure your content is relevant, compelling and engaging! This helps customers identify your brand and promotes trust in your business and your product.