PAID SEARCH (PPC)
TOP YOUR hvac COMPETITION WITH SMART & EFFICIENT PPC MARKETING
Partner with us to get results
PAID SEARCH (PPC)
TOP YOUR hvac COMPETITION WITH SMART & EFFICIENT PPC MARKETING
Partner with us to get results
Put your HVAC company at the top of Google
When homeowners search Google for AC repair, furnace replacement, HVAC maintenance, or emergency heating and cooling services, does your business appear at the top of the results? If not, Google Ads (Pay-Per-Click advertising) can put your HVAC company in front of customers who are actively searching for your services. Best of all, you only pay when someone clicks on your ad.
Results Focused on More Service Calls
Every HVAC company has different goals. Whether you're looking to generate more repair calls, increase maintenance agreement signups, book more system installations, or promote seasonal specials, we'll build a Google Ads strategy tailored to your business. Our campaigns are continually optimized to maximize your advertising budget and generate more qualified leads.
Making Google Adwords Management Simple
We start by learning about your HVAC company, service areas, business goals, and advertising budget. From there, we build a customized Google Ads strategy using high-intent keywords, compelling ad copy, and conversion-focused landing pages.
The best part? Unlike SEO, PPC can begin driving qualified traffic to your website almost immediately. Once your campaigns are live, we continually monitor and optimize them.
Keyword Selection
We target the search terms homeowners are actively using, including air conditioning repair, HVAC installation, emergency HVAC repair, and more.
Account Management
We monitor your campaigns daily to maximize performance and make ongoing improvements.
+ Bidding strategies
+ Negative keywords
+ Keyword expansions
+ Budget constraints
+ Campaign or Individual Ad Performance
Optimizing Landing Pages
Getting the click is only the beginning. We build landing pages that showcase your services, build trust with homeowners, and encourage visitors to call, request an estimate, or schedule service.
Creating Campaigns
Every campaign is customized around your goals to reach homeowners when they need HVAC services.
+ Determine bidding strategies
+ Create custom ads, asset extensions
+ Determine locations, devices, ad schedules
Conversion Tracking
We track the actions that matter most so you always know how your investment is performing.
+ Phone calls and emails
+ Directions, in-store visits
+ Form completions
+ Transactions
Reporting
Each month you'll receive a clear performance report showing clicks, leads, conversions, and campaign performance. We use this data to continually optimize your ads and improve results over time.
Success Stories From HVAC Owners
Pizzazz Group has helped our company grow consistently. From website improvements to Google Ads management, they've made marketing simple and delivered results. Communication has been excellent from day one.
- Dallas
Working with Pizzazz Group has been one of the best decisions for our business. We are receiving more calls, booking more jobs, and have a team we can rely on. Their experience in marketing really shows.
- Chris
The team took the time to understand our business and local market before making recommendations. Within a few months, we were seeing more qualified leads and a noticeable increase in booked appointments.
- John
Frequently Asked Questions.
How quickly will Google Ads start generating leads?
Google Ads can begin driving traffic to your website as soon as your campaigns are approved and launched. Unlike SEO, which takes time to build, PPC provides immediate visibility to homeowners actively searching for HVAC services.
How much should my HVAC company spend on Google Ads?
Every HVAC company has different goals, competition, and service areas. We'll recommend a budget that aligns with your objectives while maximizing your return on investment.
Will my ads only show to local families?
Yes. We target your specific service areas so your ads are shown to homeowners searching for HVAC services where your business operates.
How do I know if my Google Ads are working?
We track phone calls, contact forms, appointment requests, and other conversions, then provide monthly reports so you can clearly see how many leads your campaigns are generating.
Is it better to go with PPC or SEO?
PPC Ads let you reach customers immediately and the keywords are easily changed, but you are paying for every click from the ads. SEO is best for long-term goals and low-competition keywords that will give return results for a long time. A good mixture of both is ideal.
