A Full Service Digital Marketing Agency For Columbus Small Businesses

(614) 350-1681

A Full Service Digital Marketing Agency For Columbus Small Businesses

(614) 350-1681

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What Are Some Tools to Sync Your Offline & Digital Marketing?

by | Aug 2, 2023 | Q&A

Offline Digital Marketing
Offline Digital Marketing
Trends definitely show digital marketing as the stronger investment for marketing campaigns. However, it’s still important not to leave behind your offline marketing completely. By syncing offline and digital marketing, you can increase your exposure, achieve higher results and gain greater returns on your marketing investments. Here are a few tips to help you sync your marketing.

Encourage offline users to find you on social media.

Share visual content from your social media channels via setting up signs and screens offline. Promote online giveaways for social media engagement. For instance, “Like us on Facebook for a chance to win…” Another great way to showcase content is by displaying a YouTube video featuring your product or service at your store, office, event, trade show or any other venue.

Trends definitely show digital marketing as the stronger investment for marketing campaigns. However, it’s still important not to leave behind your offline marketing completely. By syncing offline and digital marketing, you can increase your exposure, achieve higher results and gain greater returns on your marketing investments. Here are a few tips to help you sync your marketing.

Encourage offline users to find you on social media.

Share visual content from your social media channels via setting up signs and screens offline. Promote online giveaways for social media engagement. For instance, “Like us on Facebook for a chance to win…” Another great way to showcase content is by displaying a YouTube video featuring your product or service at your store, office, event, trade show or any other venue.

Offline Digital Marketing

Provide incentives for online purchasing.

Incentives come in various forms based on the product or service you offer. Encourage online purchasing via promotion codes, special discounts, free delivery, earning a free product or service or any other reward deemed valuable to your customers. Customers will be more willing to interact with your online platform and excited to come back for more bonus rewards in the future.

Promote offline events on online platforms.

Create a buzz about your offline event using your social media channels. There are several social media tools for event marketing. Here are a just a few tools to use for your next event:

  • Develop an event #hashtag.
  • Set up a Facebook event.
  • Post event status updates regularly.
  • Share photos with event sneak peeks.
  • Create social media ads on your most popular social media channel(s).

Include social media channels in traditional marketing materials.

Maximize your social media reach by including your social media channel icons and links in traditional marketing pieces – ads, flyers, brochures, business cards, etc. Create a convenient way for your customers to find you on social media. If your customers receive your product or service in packaging, one great way to promote your social media channels is by including a card with instructions on how to find a special offer on social media.

Keep messaging consistent by repurposing content.

Not only is it easier and more cost-effective to repurpose content, it also creates consistency in your offline and digital marketing efforts. For instance, you might already have content on your website about your products or services that you could also use in print applications. Creating clear and consistent messaging is essential to meeting your campaign goals.

Regardless of what methods you choose to synchronize your marketing, it’s all about creating convenience for your customers. Make your offline and digital marketing strategies sync together so that your existing and potential customers can easily come and engage with your business.

For ideas and help on syncing your offline and digital marketing strategies, contact Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681.

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