What is Facebook management?
Facebook management is when you market your Facebook business page by creating posts. This is a free marketing approach of creating posts so that your followers can stay current with your business.
What is Facebook marketing?
Facebook marketing is a paid-for approach to target potential leads that may or may not currently follow your Facebook page. However, based on Facebook’s data, you believe this audience could potentially convert into a customer. With Facebook marketing, you can choose to boost your previously published Facebook post, or you can choose to create a Facebook ad.
What is Facebook management?
Facebook management is when you market your Facebook business page by creating posts. This is a free marketing approach of creating posts so that your followers can stay current with your business.
What is Facebook marketing?
Facebook marketing is a paid-for approach to target potential leads that may or may not currently follow your Facebook page. However, based on Facebook’s data, you believe this audience could potentially convert into a customer. With Facebook marketing, you can choose to boost your previously published Facebook post, or you can choose to create a Facebook ad.
How can I utilize Facebook management?
We recommend developing a marketing strategy that consists of creating posts on a consistent basis. Creating a social media calendar is a great way to ensure you stay active on social media. Facebook management can also be effective by using an influencer approach. An influencer approach is working with a well-respected individual who has authority in the space that can influence followers to show consideration to your business product or services.
Do you feel like you’re posting on Facebook just for the sake of posting? Mix it up for your followers! Here are few Facebook post ideas you can use:
- Post a behind-the-scenes shot and story about your business. This will humanize your business and is a creative way to stand out from your competitors.
- Take a selfie. When done correctly, it creates a fun atmosphere on your social media and develops an approachable personality.
- Ask your followers for input. Don’t know what colors your new logo should be? Trying to find ideas on a new product? Take it to your Facebook fans and let them provide ideas!
- Spotlight one of your greatest assets – your employees. By featuring your team, followers gain confidence in your products and services when you build credibility and trust.
How can I utilize Facebook marketing?
Utilize Facebook marketing via Facebook post boosts or Facebook advertising. A Facebook marketing campaign will allow you to target a specific audience to raise your social media effectiveness. Targeting options include gender, age range, location, demographics, interests, behaviors, custom audiences, platforms, placements, devices and budget. Keep in mind the more specific you define your target audience, the smaller your ad reach becomes. Once you determine a targeting strategy, Facebook will provide estimates for reach and link clicks.
Should I use Facebook management or Facebook marketing?
If you are looking to reach more than your followers, then try utilizing both approaches of creating Facebook posts and creating Facebook ads. Your current Facebook following may be large enough and targeted enough to where you just need Facebook marketing. If you’re seeing a lot of traffic, comments, likes and engagement on your Facebook page, keep it up! However, if it feels like you’re posting to a silent audience, it might be time to incorporate Facebook marketing into your social media strategy to gain a larger reach.
How do I measure the success of Facebook management & Facebook marketing?
First, you need to determine what you consider to be a successful Facebook business page. For example, your ultimate goal might be to increase your followers, improve page likes, raise post likes, receive completed sign-up forms, more conversions/purchases and any other metric you deem beneficial. If you’d like to know further details, you can also track your Facebook campaigns through Facebook Pixel and Google Analytics tools.
To learn more about implementing social media marketing, contact us at Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681.