Christmas is the time for giving, but it is also the time for competing if holiday sales are critical to your business! So what should you be doing to attract the attention of more shoppers during the holiday season? It’s not too late to set yourself apart from your competitors with holiday digital marketing strategies. Here are a few last minute questions to make sure your holiday digital marketing is ready for the holiday hustle and bustle. It’s important to connect to your audience this holiday shopping season through personalization, paid search, email marketing, social media and retargeting.
#1 How are you going to personalize your holiday digital marketing?
The are many marketing messages during the holiday season already, so it’s important to add personalization to your holiday digital marketing. Actually, 70% of your customers expect personalized messages. Provide customers a personalized campaign that lets them join in the holiday fun! Focus on feelings and emotions that fit the season. Create festive-themed ads with Christmas cheer – moments being shared with family, friends, faith, and gratitude.
Christmas is the time for giving, but it is also the time for competing if holiday sales are critical to your business! So what should you be doing to attract the attention of more shoppers during the holiday season? It’s not too late to set yourself apart from your competitors with holiday digital marketing strategies. Here are a few last minute questions to make sure your holiday digital marketing is ready for the holiday hustle and bustle. It’s important to connect to your audience this holiday shopping season through personalization, paid search, email marketing, social media and retargeting.
#1 How are you going to personalize your holiday digital marketing?
The are many marketing messages during the holiday season already, so it’s important to add personalization to your holiday digital marketing.
Actually, 70% of your customers expect personalized messages. Provide customers a personalized campaign that lets them join in the holiday fun! Focus on feelings and emotions that fit the season. Create festive-themed ads with Christmas cheer – moments being shared with family, friends, faith, and gratitude.
#2 Are you sharing the Christmas spirit on social media?
Holiday specific images, #hashtags, and posts are key to keeping the holiday spirit and gift giving in your customers’ minds. Don’t be afraid to incorporate games, countdowns, and giveaways. Spark up your social media during the holidays with more information and deals for your social media followers. Don’t forget about video. Video is taking off with online audiences. It’s great because its highly shareable, highly encouraging, and increases brand awareness. Videos don’t have to be long. Be sure to capture your customers’ interests and how they can benefit from your brand. Drive the same idea and tailor your posts to your specific audiences on Facebook, Instagram, Twitter, etc.
#3 How can I gain more customers through paid search results?
During the holidays, paid search will drive customers to your website and increase sales. You have the ability to increase paid search QUICKLY! Make sure your paid search ads relay seasonal deals. How about “Great Top Designer Gifts For the Holidays”. Also, make sure your ads are both set up for desktop and mobile as 50% of shoppers are looking for you from their mobile device.
#4 How is my email marketing campaign catching the attention of customers?
Email is a great last minute marketing tool and is one of the most cost effective ways to reach your customers. More emails are sent during the holiday season than any other time so make sure that you bring your email game by using holiday themed content, specific deals, and even think about showcasing top sellers to your audience. Christmas is a great time to reward your VIP customers and thank them for their loyalty. Let your audience know that this great deal won’t be lasting long!
#5 Are you taking advantage of retargeting?
Holiday retargeting is a great strategy to keep your brand in the mind of your potential customers. Pay special attention to new potential customers that have recently visited your website. They’re likely shopping for holiday gifts! Customers are looking throughout the month on what they are looking to purchase cyber week. Whatever page on your website the visitor was browsing, make sure to place an ad showing that product or line on the ad which encourages the shopper to return to your website to make the purchase. Remember, only 3% of visitors make a purchase on their first visit to your website and retargeting brings your potential customers back. Just some things to keep in mind, make sure your website is festive and can have a welcoming personality to your shoppers.
Using these holiday digital marketing tips, it’s not too late to have a successful holiday season!
Contact Pizzazz Group today at customer@pizzazzgroup.com or by calling (614) 350-1681 to learn more about how we can help take your holiday digital marketing strategies to the next level!