Why is it important to produce engaging Facebook content?
Your Facebook business page is a direct reflection of your company. In some cases, your page could be the first point of contact between your company and a new lead. Having an engaging Facebook business page could mean the difference between converting them into a customer, or them moving onto a more engaging Facebook page – a competitor’s page. With engaging Facebook content, you’re taking the steps to communicate your company as a leader in your industry. When a customer views your Facebook business page, they’re looking for a sense of confidence in knowing that your company is credible and trustworthy.
Why is it important to produce engaging Facebook content?
Your Facebook business page is a direct reflection of your company. In some cases, your page could be the first point of contact between your company and a new lead. Having an engaging Facebook business page could mean the difference between converting them into a customer, or them moving onto a more engaging Facebook page – a competitor’s page. With engaging Facebook content, you’re taking the steps to communicate your company as a leader in your industry. When a customer views your Facebook business page, they’re looking for a sense of confidence in knowing that your company is credible and trustworthy.
There’s a difference between posting on Facebook for the sake of posting (because you know need to post) and providing valuable information. It’s definitely a balancing act that will become easier to manage with time. To make this learning curve easier, we’ve compiled a list of tips on how to create engaging Facebook content.
1) Ask your followers a question.
Asking questions tells your followers you value their input. Create a Facebook business page that promotes engagement by simply involving your followers in business decisions. Not only does this make the management of your business page more fun, but also provides pertinent information to better provide for your customers. When asking questions on your page, keep your post short and simple. When you receive feedback in comments, be sure to communicate back with participants and thank them for their feedback to promote future engagement.
2) Create polls.
When creating a poll, make it easy to contribute. Also, avoid creating a poll just to create a poll. Use this tool when your business could really use the feedback and input. You might find if you consistently poll, that you begin to lose followers and the amount of engagement. Ask questions that allow you to better understand your potential customers. For example:
- We’re curious, does your business have a SEO marketing strategy?
- Did you hear about our new product launch?
- Will you be tuning into next week’s live video on Facebook?
- Would you rather a 10% off discount on coffee or scones?
3) Provide breaking news.
Keep followers up-to-date with what’s going on at your company. Share the news about a new product launch, spotlight new employees and any other newsworthy information. Not only does providing news keep your Facebook business page lively, but keeps followers on their toes of what’s to come. A great way to promote engagement, is to tease breaking news before fully releasing. Followers might comment on what they think is coming next!
4) Reward engagement.
When a follower engages with your Facebook content, it is important to acknowledge their interaction. A simple “thank you” goes a long way. Take it a step further with small giveaways to promote further engagement. For example, reward followers by giving Facebook offers or promotional items to show appreciation for their support.
5) Start #hashtagging.
Hashtags are often used to unite thoughts from different users. You can add hashtags anywhere in your social media posts – in the beginning, in the middle and at the end. Hashtags can allow you to make your social media posts more visible and increase the engagement of your followers by encouraging them to hashtag the same. However, be sure to do a little digging into a hashtag before you post. The context of your hashtag might mean something completely different and you never want to give followers the wrong impression. #HashtagItUp
6) Boost your best posts.
Organically, your Facebook post will only have a certain reach if you elect not to advertise. If your Facebook post is receiving increased engagement, then boost your post to gain a larger reach (outside of your current followers) and to increase likes, shares and comments. Not to mention, you can also include a call-to-action button to drive viewers for further conversions.
7) Provide rich Facebook content.
It might go without saying, but it’s important to provide rich content that people want to read. When determining what rich content consists of, keep in mind or research what your followers might be searching for to better position your posts. By providing rich content, your followers will be coming back for more!
To learn more about social media marketing, contact us at Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681 to take your social media engagement to the next level!