News & Insights

Create a small business social media marketing strategy that grows brand awareness and builds customer relationships.There’s no doubt that social media has changed the way people learn about and communicate with businesses....

What is Facebook management?Facebook management is when you market your Facebook business page by creating posts. This is a free marketing approach of creating posts so that your followers can stay current with your...

By now you probably understand the importance of having a social media presence for your business. Facebook is a great start to kicking off your social media marketing strategies. You might be wondering how you’ll make your...

Facebook carousel ads are an ideal format to show up to 10 images and/or videos in a single ad. Facebook carousel ads allow you to feature one or multiple products and also gives you a platform to educate your customers on...

Are Facebook video ads a good option for my business?The answer is yes. Online users now watch 100 million hours of videos on Facebook daily. Around 51% of marketing professionals worldwide name video as the type of content...

If one of your marketing goals is to capture new leads, then you might try incorporating a Facebook lead ad campaign into your marketing strategy. Thanks to Facebook, this process is straightforward making it easy for ad...

Why is it important to produce engaging Facebook content?Your Facebook business page is a direct reflection of your company. In some cases, your page could be the first point of contact between your company and a new lead....

How are you using Facebook?When developing a Facebook business page, determine whether your ultimate goal is to create an informational page or a ROI-focused Facebook page. Keep in mind if you don’t post about your products...

Communicating the story about your brand, products or services is certainly made easier using social media – however, it can be difficult to know which social media storytelling features to use on your social media...