Is your business on social media? If yes, how much are you actively engaging with your social media outlets? If no, we’ll give you every reason why you need to join the social party! Social media – a force that has everyone’s attention nowadays. It makes you wonder what the hype of social media is really all about? Well, here’s a couple of facts…
- There are over 1.28 billion daily active Facebook users and 1.94 billion monthly users (Source: Facebook as of March 2017). This is wildly significant and too staggering to ignore!
- Nearly 40% of Twitter users say they’ve made a purchase based on a Tweet from an influencer (Source: Twitter as of 2016). What does this mean for you? People are not only seeing Tweets, but using them to influence their buying habits for products and services.
- Worldwide, social media users are spending more than 50 minutes a day scrolling through Facebook and Instagram (Source: Business Insider as of 2016). This means there’s a good change your profiles will be seen in the social feed.
Is your business on social media? If yes, how much are you actively engaging with your social media outlets? If no, we’ll give you every reason why you need to join the social party! Social media – a force that has everyone’s attention nowadays. It makes you wonder what the hype of social media is really all about? Well, here’s a couple of facts…
- There are over 1.28 billion daily active Facebook users and 1.94 billion monthly users (Source: Facebook as of March 2017). This is wildly significant and too staggering to ignore!
- Nearly 40% of Twitter users say they’ve made a purchase based on a Tweet from an influencer (Source: Twitter as of 2016). What does this mean for you? People are not only seeing Tweets, but using them to influence their buying habits for products and services.
- Worldwide, social media users are spending more than 50 minutes a day scrolling through Facebook and Instagram (Source: Business Insider as of 2016). This means there’s a good change your profiles will be seen in the social feed.
These statistics certainly have our attention here at Pizzazz Group and we’re here to help you through the importance of staying active on social media. All are great facts, so what are the implications for your business? Below are 5 reasons your business should be active on social media:
Brand Awareness
It may go without saying, but the more you stay active on social media, the more brand awareness you build. With high-quality content, users will be back for more. Not to mention, being social also helps drive traffic to your website, where they can further learn about your brand and the products and services you offer. Having Facebook services is also a useful feature to explain the products and services you offer right on your Facebook profile. For example, check out our services right on our Pizzazz Group page under Facebook services!
Search Engine Optimization
Staying active on social media is not only important for building a target audience, but also assists with your online visibility. Rankings, rankings, rankings is what it’s all about. The more your followers grow organically, overall rankings will also reap the benefits. Also, be mindful of your posts and its content. Utilize your posts to increase the likelihood of showing up in search results for certain searches. Thus, use keywords that your potential leads and current customers might search to find you. Overall, gaining more likes, shares, favorites, replies and retweets will all pitch in to improve your domain authority.
New Business
Followers, friends and brand loyalists will help spread the word about your business that you may not have experienced just by word-of-mouth! Social media just gives us a platform to share about businesses on a larger scale. Users voice their opinions and feedback right on their profiles and feeds. This is a great way for people to share, link to and review your business so that their followers become believers in your business as well!
Market Research
Technology is a great tool to have, and thanks to social media technology, market research just got a lot easier. Phone surveys, focus groups, one-on-one interviews are all time consuming just to find out a few details about your market. Facebook and Twitter both have insight and analytic tools that help tell you find out more about your target audience. Speaking of targeting, targeting is also made easier through social media, such as Facebook’s targeting options.
Communication Tool
Social media is a useful public relations tool right at your fingertips. Push breaking news, information about new products, job opportunities, sales and more by the click of a button. Information can easily be shared with leads and existing customers, but it’s also an effective way to release news for the press to pick up from time to time.
Just remember, having social media can certainly help your business. However, it is essential to stay active on your profiles to make an impact and see your business grow! Don’t have time to keep up with your profiles? No worries! Pizzazz Group develops social media marketing strategies that grow brand awareness and allow you to build connections with the people who mean the most to your business.
If you’d like to talk with Pizzazz Group about your social media marketing, contact us today at customer@pizzazzgroup.com or by calling (614) 350-1681.