Where’s my Facebook ROI? Pizzazz Group Columbus, OH

How are you using Facebook?

When developing a Facebook business page, determine whether your ultimate goal is to create an informational page or a ROI-focused Facebook page. Keep in mind if you don’t post about your products or services regularly, then followers are not influenced to purchase as easily. It’s a balancing act between general information and call-to-actions. If used properly, your Facebook business page becomes another sales rep on your team!

ROI does not happen overnight.

If you decide that you’re going to use Facebook as a sales outlet, it’s important to do your research on the Facebook features you could best utilize. There are many different Facebook advertising features, so be strategic with your campaign, post regularly, advertise and engage with your customers. Define your Facebook business page goals, timelines and the types of ROI’s you’re looking to gain.

How are you using Facebook?

ROI does not happen overnight.

If you decide that you’re going to use Facebook as a sales outlet, it’s important to do your research on the Facebook features you could best utilize.

There are many different Facebook advertising features, so be strategic with your campaign, post regularly, advertise and engage with your customers. Define your Facebook business page goals, timelines and the types of ROI’s you’re looking to gain.

Follow the money.

When you see success with your Facebook marketing approach, take the time to determine what specifically was working and repeat. Fine tune your results through A/B testing to insure you’re appealing the right audience.

Use Facebook for customer service.

Encourage your customers to follow your Facebook business page. Aside from being another sales rep, Facebook can be a customer service team member as well. Be proactive on Facebook by responding to issues that surface. Urge your customers to stay committed to your product and/or service when problems arise. We understand this isn’t ROI, but a high retention rate certainly plays a factor in your bottom line.

Use Facebook to encourage company morale.

We don’t always think of company morale effects when it comes to ROI, but it ultimately does have an impact. If you create a sense of teamwork and unity within your Facebook business page, your employees will work harder to support your company initiatives. When employees believe in the goals – it results in more sales.

How do I measure ROI using Facebook Pixel & Google Analytics?

Facebook Pixel
Within Facebook marketing, you can track leads to sales through Facebook Pixel. Facebook Pixel allows you to track actions that matter the most to your business. Track purchases, leads, completed registrations, added payment info, initiated checkout, added to cart, added to wish list, searched and viewed.

Google Analytics
With Google Analytics URL tagging, you can view traffic and understand it’s impact. Google Analytics will also help you understand where your customers are in the sales process once they’ve moved from Facebook to your website.

For more information on Social Media Marketing for your business, contact Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681.