News & Insights

With the numerous social media platforms available, each has its unique features and demographics, choosing the right one(s) for your business can be challenging. In this comprehensive guide, we will explore the key factors...

With Instagram usage rising, users are also increasingly being drawn to the platform to discover new businesses and products, and stay in touch with their favorite brands.Whether your business is already on Instagram, or...

With a community of more than 800 million users, Instagram is an effective channel to build your brand. Businesses small and large are utilizing this photo-sharing platform to make connections with potential and existing...

If your business is not taking advantage of Facebook retargeting (remarketing), you may be missing out on a great opportunity for brand exposure and more conversions. Facebook retargeting is an effective digital marketing...

Is your business on social media? If yes, how much are you actively engaging with your social media outlets? If no, we’ll give you every reason why you need to join the social party! Social media – a force that has...

Create a small business social media marketing strategy that grows brand awareness and builds customer relationships.There’s no doubt that social media has changed the way people learn about and communicate with businesses....

What is Facebook management?Facebook management is when you market your Facebook business page by creating posts. This is a free marketing approach of creating posts so that your followers can stay current with your...

By now you probably understand the importance of having a social media presence for your business. Facebook is a great start to kicking off your social media marketing strategies. You might be wondering how you’ll make your...

Facebook carousel ads are an ideal format to show up to 10 images and/or videos in a single ad. Facebook carousel ads allow you to feature one or multiple products and also gives you a platform to educate your customers on...

Are Facebook video ads a good option for my business?The answer is yes. Online users now watch 100 million hours of videos on Facebook daily. Around 51% of marketing professionals worldwide name video as the type of content...

If one of your marketing goals is to capture new leads, then you might try incorporating a Facebook lead ad campaign into your marketing strategy. Thanks to Facebook, this process is straightforward making it easy for ad...

Why is it important to produce engaging Facebook content?Your Facebook business page is a direct reflection of your company. In some cases, your page could be the first point of contact between your company and a new lead....